Your business should work for you, not the other way around. 

After all, that’s why you started it in the first place. 

The good news is that a strategic website can help you achieve the freedom you desire and so much more. So… is your current site helping this goal, or working against it?

Having a website that turns visitors into followers, prospects into clients, and clients into ambassadors can help you do just that. 

I’ve always known that I never wanted to wear blazers to my work meetings, sit in traffic or catch a red-eye flight every week. That might be someone else’s version of a dream life, but it wasn’t mine.

I wanted something different.

So I dug deep and got clear on what success looks like for me. I decided that meant waking up without an alarm, scheduling work around my favorite outdoor activities, spending more time with my husband, and living by the beach.

It took a lot of effort (and trial-and-error) to build systems and a business model that would support that dream, but today I’m so proud to say I’ve truly been able to live my life on my own terms. I want that for you too.

I see so many entrepreneurs stuck in the hustle, spinning their wheels, frustrated that their outreach efforts just don’t seem to be paying off. In most cases, their marketing techniques aren’t to blame… It’s their website strategy that’s dropping the ball.

That’s where I come in.

You know your business, target clients, and goals better than anyone else. I’ll work collaboratively with you to create a website that acts as your 24/7 employee (one that never takes a vacation!) and does all the heavy lifting of client persuasion for you.

Hi, I’m Michaela! I’d love to be your strategic design partner so you can make your own dreams a reality.

That means more time at the beach (or in the city, or in the mountains)
More time with your kids (or your partner, or your friends)
And more time for what matters most of all.

My past clients say that they can point to their website launch day as a turning point in their business. What could a strategic redesign do for you?

I only take on a select number of clients each year to make sure that each one gets the best of my attention -- this work is too meaningful to be spread thin. Reach out now to talk about saving your spot.


Michaela - Founder & Creative Director

Michaela honed her craft at the AAA School of Advertising in her home city of Cape Town, South Africa. Her first business officially began 8 years ago while in college and after graduating, she decided not to take the traditional route. Traveling gave her a new perspective on design, so she forged ahead with her design career while traveling Europe, Central America and Brazil. She met her husband during this adventure, and together they now live in his home country of Brazil with their two pups. 

She’s a proud winner of the coveted Emerging Creative award at the Cape Town Design Indaba and was a finalist at the Loerie Awards, an intercontinental design challenge. 

Clients around the world have called on Michaela’s design skills – everyone from a trendy London fashion line to local businesses like her hometown scuba diving school. 

Michaela knows that design is a vehicle for communicating well, and clients rave about how her talents give them new tools for connecting with clients, all while creating great customer experiences. 

She is the logo designer here at Beachside Studio. When she is not designing logos she loves exploring Lake Michigan with her pup, and designing cheeky greeting cards. Her love for print, typography, and West Michigan heavily inspires her digital design process. She firmly believe that functionality and beauty go hand in hand.

Melanie - Graphic Designer

Kristen is obsessed with storytelling in all its forms: she geeks out over grammar, can't keep her nose out of novels, and is wooed by the written word. She's passionate about helping established entrepreneurs tell their stories with strategic, compelling web copy. When she's not writing she loves to kayak, grab brunch with a good friend, or explore her new city — Sacramento, California. 

Kristen - Copywriter