Photographer Jessica Hunt went from getting booked for 10 high-end weddings a year to 25!

Her incredible skills coupled with a strategic web redesign grew her business 2-3X!

Jessica Hunt is a fine art, natural light wedding photographer with a special talent for helping people feel totally relaxed in front of the camera. 

From the moment I met her, I was enamored with her work and knew that her branding and web design needed to match her talent.

When Jess came to me, she wanted a website that felt sophisticated and attracted more of her ideal clients.

She felt like her current site wasn’t performing as well as she liked, so we set out together to create a website that worked like a well-oiled machine.

A Gorgeous Heirloom Brand


When you meet Jess, the first thing you’ll notice (besides her vibrant personality) is her bright purple hair. It’s her signature look and embodies so much of what is wonderful about her. 

I played with this trademark purple and transformed it into a romantic lavender, to give her branding a bridal, sophisticated feel.

She loved the crest she was using already, so I kept that and refined it to match the rest of her branding - symbolising the heirloom, high-end experience she offers to her clients. 

With her new, full branding suite, Jessica is now strategically poised to attract her ideal clients.

 Website Strategy

To organize Jessica’s website for maximum effectiveness, we needed to:

• Clearly communicate her key differentiators to distinguish her from competitors
• Create a ‘What To Expect’ section to educate her prospective clients
• Study how people use her site to see where engagement dropped off
• Arrange her content strategically to keep people engaged + taking action

We created a smart content structure to match Jessica’s goals, draw the right clients towards her bubbly personality, and anticipate her clients’ wedding photography needs.

Then we continued to refine and perfect the layout of her website, adding relevant sections, videos, photo galleries, and compelling calls to action. And the results were amazing! (Keep reading to see for yourself…)

Jessica’s Custom

“Working with Michaela was the best investment I’ve made in a long, long time.”

The results

Jessica’s incredible talent in photography was already receiving a lot of attention in print and online media outlets, but by far the biggest change in her business came after her new website was launched.

Here’s what happened after we finished working together: 

Jessica now consistently books 25 high-end weddings a year (more than double her previous bookings of 10!)

She had the confidence to raise her prices (even though her packages didn’t change)

Her daily site visitors TRIPLED

Jessica’s site creates such a strong personal connection, that clients now book with her just because of her website (in their own words!)

Jessica ran a Google ad to her website, and booked 1/3 of her spots for the year, with just a $70 ad spend

A strategic web redesign transformed Jessica’s business and made it easier for her to show off her remarkable body of work. 

Do you want to be next?