...it takes so much effort to lead them to the sale, and you wish you could book them with ease.

You have a successful business and offer immense value to your clients but… 

Your family. Your travels. Your passion projects. Your profitable tasks. Your clients.

You sense there’s a disconnect on your website, but aren’t sure what needs fixing. You’ve tweaked your website dozens of times over, tried new fonts and images, and even changed your offering… with no new sales coming through.

The problem is… you’re just guessing! You’re not sure what’s wrong or why it’s wrong, so you spend lots of money trying to get to the root of the issue. But you’re not seeing any ROI for your trouble. And to make matters worse, you’re exhausted from the constant troubleshooting and wish you could get back to the things that matter most to you.

Strategic web design can help you get the results you want and the freedom you need to enjoy life on your terms. 

Your website is the living, breathing heart of your business and it needs to lead visitors through the buyer’s journey.

The good news is, that’s our speciality!

awareness

Your audience goes through the awareness phase (realizing they have a need) when they see your social media posts, blog posts, or ads. They may even be hopeful that you know the solution to their problem. But if your website is failing to properly lead them through the considering stage (showing them exactly how YOU can solve the problem with your offerings), they’ll exit your website without converting.

If your website design isn’t making your visitors’ experience super clear, easy and FUN… then I hate to say it, but you’re leaving money on the table.

considering

convert

Imagine if, in just 90 days, with a Strategic Redesign...

all your marketing efforts were much more effective because your website traffic turned into leads and sales.

website visitors could easily understand what you offer is and if it’s right for them, resulting in more of the right clients inquiring (and less of the wrong ones)

those same prospects could see what sets you apart from your competition and be ready to buy from you even before you’ve chatted on the phone

you were able to raise your rates with total confidence because your messaging fully communicated the immense value you offer to your clients

Book your spot in my calendar here

Let’s meet for a free strategy session

"Within the first month my new website was launched, I went from 0 to 50 client inquiries!"

KELSEY CHAPMAN, BUSINESS & MARKETING COACH

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"I LOVE LOVE LOVE working with Michaela! I've achieved SO much brand clarity and she helped tell my brand story.

She helped capture my essence so perfectly, in a way that no other designer has ever been able to do! I loved her help in defining my customer avatar and client experience so that my website can do the heavy lifting for me in attracting and speaking to my ideal customer.

Working with her saved me SO much time because I am no longer re-doing my website every month and it has given me so much mental space to focus on my other projects!

She is a magician at understanding someone's vision and brand! I am so thankful for her!"

Kelsey Chapman, Business & Marketing Coach

"Working with Michaela is a dream! She took my half-baked design ideas and with thoughtful creativity brought my project to life.

The design process can be a wobbly road but with Michaela at the helm, the whole project felt incredibly organized; communication was easy and fun. I am thrilled with what we’ve created."

SAS PETHERICK, CERTIFIED COACH & WRITER

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"You need someone who understands what you need and someone who has stellar design skills to make your vision come to reality. Michaela has both.

She understood what I needed and provided exactly that, tied up in a pretty bow. She made working with her easy like a warm relaxing sunny day. I'm actually sad that our project has come to an end. I loved every moment working with her."

TERESA NEUHAUS, YOGA INSTRUCTOR & WOMEN'S LIFESTYLE & STRESS-RESILIENCY COACH

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"It was so helpful to see things from an outside perspective and where we have missed the mark.

And not just anyone but a creative, with experience and an eye to making things work. These website audits are to open up your mind and see what you might be missing, even if it's just a little or a lot. I trust her vision and she has such a kind way of pointing people to the right path. Be open, be there, Michaela is putting her time and knowledge into making things better for you, so be assured you are working with a professional."

Ingrid Urena, Brand designer

Our method 

Message

Strategy

design

First, we’ll dig deep into your ideal client’s needs to discover their pain points, struggles, frustrations, and desires. Then we’ll clarify your messaging with enticing, conversion-focused copy that sets your offerings up as the solution to their problem and compels them to take action.

Next, we’ll set a goal for each of your web pages and craft a strategic website layout to hone your user experience and lead visitors through the buyer’s journey to the sale. This will help site visitors stick around longer, encourage them to click, and increase your conversions.

Last, we’ll combine your messaging and strategy with gorgeous design elements that attract your ideal clients - so your site not only converts like crazy, but looks beautiful while doing it. With a site that displays both style and substance, you can say goodbye to website shame!

What's included

2 hour Digital Strategy Session - We look at your ideal client and their buyers journey. We look at your goals and for opportunities to reach them with the redesign.

Conversion-Focused Copy - Targeted, persuasive sales copy to turn site visitors into prospects, and prospects into buyers.

Intentional Custom Design + Development - Complete custom design and development to elevate your website and attract the clients of your dreams.

Redesign SEO Audit - A custom report on your SEO, focused on discovering your unique potential risks and opportunities of organic reach when you redesign your site.

*I partner with the SEO Brothers for this step.



Each Strategic Redesign looks a little different and is built around each client’s needs but all projects include;

You can choose to add logo design, brand photography, website hosting, SEO services, lead magnet design, email funnels and much more.

Ongoing support plans are also available post-launch should you need our help to maintain your website.

book your free strategy session

Starting at 4 payments of $1875

"I am speechless!!! My site is so amazing. You have captured everything, clarified and simplified it, and put it all into a purposeful, professional representation of me and the services I provide. You nailed it ALL!” 

MARIETTE WEST, Relationship Coach

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"I LOVE LOVE LOVE working with Michaela! I've achieved SO much brand clarity and she helped tell my brand story.

She helped capture my essence so perfectly, in a way that no other designer has ever been able to do! I loved her help in defining my customer avatar and client experience so that my website can do the heavy lifting for me in attracting and speaking to my ideal customer.

Working with her saved me SO much time because I am no longer re-doing my website every month and it has given me so much mental space to focus on my other projects!

She is a magician at understanding someone's vision and brand! I am so thankful for her!"

Kelsey Chapman, Business & Marketing Coach

"Working with Michaela is a dream! She took my half-baked design ideas and with thoughtful creativity brought my project to life.

The design process can be a wobbly road but with Michaela at the helm, the whole project felt incredibly organized; communication was easy and fun. I am thrilled with what we’ve created."

SAS PETHERICK, CERTIFIED COACH & WRITER

next >

"You need someone who understands what you need and someone who has stellar design skills to make your vision come to reality. Michaela has both.

She understood what I needed and provided exactly that, tied up in a pretty bow. She made working with her easy like a warm relaxing sunny day. I'm actually sad that our project has come to an end. I loved every moment working with her."

TERESA NEUHAUS, YOGA INSTRUCTOR & WOMEN'S LIFESTYLE & STRESS-RESILIENCY COACH

next >

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"It was so helpful to see things from an outside perspective and where we have missed the mark.

And not just anyone but a creative, with experience and an eye to making things work. These website audits are to open up your mind and see what you might be missing, even if it's just a little or a lot. I trust her vision and she has such a kind way of pointing people to the right path. Be open, be there, Michaela is putting her time and knowledge into making things better for you, so be assured you are working with a professional."

Ingrid Urena, Brand designer

Make sure your website is set up to attract, perform, and convert!

If you leave your website in the dust, begging for attention and a little CPR...

...that’s just another day that you leave sales on the table...

… another day that you’re choosing to keep hustlin’ instead of investing in smart systems that will pay for themselves 10x over in the coming days, weeks and months… 

… and another day that you’re moving further away from the flexible, freedom-based business you’ve always dreamed of.

book your free strategy session

Act fast because I only have 1 strategic redesign spot left for 2018

"I've noticed a HUGE uptick in bookings and inquiries since my new brand and website were launched!”

JESSICA HUNT, wedding PHOTOGRAPHER

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"I LOVE LOVE LOVE working with Michaela! I've achieved SO much brand clarity and she helped tell my brand story.

She helped capture my essence so perfectly, in a way that no other designer has ever been able to do! I loved her help in defining my customer avatar and client experience so that my website can do the heavy lifting for me in attracting and speaking to my ideal customer.

Working with her saved me SO much time because I am no longer re-doing my website every month and it has given me so much mental space to focus on my other projects!

She is a magician at understanding someone's vision and brand! I am so thankful for her!"

Kelsey Chapman, Business & Marketing Coach

"Working with Michaela is a dream! She took my half-baked design ideas and with thoughtful creativity brought my project to life.

The design process can be a wobbly road but with Michaela at the helm, the whole project felt incredibly organized; communication was easy and fun. I am thrilled with what we’ve created."

SAS PETHERICK, CERTIFIED COACH & WRITER

next >

"You need someone who understands what you need and someone who has stellar design skills to make your vision come to reality. Michaela has both.

She understood what I needed and provided exactly that, tied up in a pretty bow. She made working with her easy like a warm relaxing sunny day. I'm actually sad that our project has come to an end. I loved every moment working with her."

TERESA NEUHAUS, YOGA INSTRUCTOR & WOMEN'S LIFESTYLE & STRESS-RESILIENCY COACH

next >

next >

"It was so helpful to see things from an outside perspective and where we have missed the mark.

And not just anyone but a creative, with experience and an eye to making things work. These website audits are to open up your mind and see what you might be missing, even if it's just a little or a lot. I trust her vision and she has such a kind way of pointing people to the right path. Be open, be there, Michaela is putting her time and knowledge into making things better for you, so be assured you are working with a professional."

Ingrid Urena, Brand designer

Female course creators, business or life coaches, and photographers who are experts in their field and offer real value to their clients.
 
Small business owners who get many clients through referrals and word of mouth, but struggle to see the same conversions from their website.

Entrepreneurs who are motivated and ready to invest in strategic web design, leave the hustle, and get back to what matters most.

Entrepreneurs who want their business to make a difference, leave a mark, and have an impact on the world.

If you're selling amazing fiscal products (e-commerce), we are not the best fit for each other.

Sound like you?

Book your spot on my calendar

Act fast because I only have 1 strategic redesign spot left for 2018

Who we get the best results for 

Got questions?

What do I need to have ready before we start designing?

Two main things;
You'll need to have a clear understanding of who your ideal clients are and what problem/s you are solving.

Answers to my Website Questionnaire, Website Content Workbook and Pinterest Inspiration Board. Give yourself about 2 weeks to complete.

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Got questions?

Can we use the copy that's on my site already?

Yes, you can send us any copy you would like us to use. We will use that as a starting point for your new irresistable site.

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Got questions?

Will this work for me and my business?

Yes, we customise our services to suit your needs. We don't believe in a one-size fits all solution. We'll look at where you business is at and where you want to be. We'll create a website that helps you reach your goals.

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Got questions?

I’m a _____. Do you have experience in my specific industry?

In web design there are key foundational strategies that we can utilize for any client, regardless of their industry. Our goal is to empathise with every client, step into their mindsets, and gain a full understanding of their needs, desires, and struggles to create the website of their dreams… and that’s exactly what we do, every time.

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Got questions?

How do you know that I'll like my new website?

Because this is a collaborative process, we’re confident that you will love your new site. We've never had a client who wasn't in love with their site at the end. We’ll also go through a series of revisions so your new site will be infused with your vision every step of the way.

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Got questions?

I'm just starting my business, is this right for me?

Yes, as long as you know who your ideal client is, what problem you are solving and how you are solving it and you are ready to invest. If you are still figuring things out, then I would wait until you have your foundations in place before investing, as you might change things as you learn what works best for you and your clients. 

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Got questions?

What kind of results can I expect from working together?

We have seen amazing results for our clients BUT it depends on you. If you are putting yourself out there, targeting the right people, doing marketing work to get people to your website, and are confident in closing the deal on your sales calls, then your new website will be a valuable tool in your business success. What I can guarantee is that we will build you a strategic website to our best ability.

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Got questions?

How can I calculate my ROI?

Download this worksheet for a complete walkthrough.

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Got questions?

Can I use my own copywriter and/or developer?

Yes, if they are willing to collaborate with us and are open to our feedback.

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Got questions?

Will I be able to make changes to my site?

Yes. The way we build our websites ensures that they are user friendly for non-techies. You’ll easily be able to duplicate pages, swap out images, and edit text. Post-launch we’ll jump on a tutorial call to show you how to maintain your own website. If you would rather have us do it, we do offer ongoing support plans. 

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